Everyone does blogmas a different way, and my way is so different. I showcase 12 creators that inspire, show their creativity, and simply show their love for their passion. So get ready to meet 12 amazing and I mean AMAZING creators.
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Welcome to 12 days of creators. Creating for me is an important thing and more important is the creators behind it. For these 12 days, I’m spotlighting a new creator each day. I want to give you an opportunity to view their creativity.
Let’s start blogmas! Today we are meeting a creator I am happy to call my friend. Grab a cup of coffee and meet the first creator.
Hi, my name is Monch Weller – a pen name, hailing from the Pearl of the Orient. I’ve been blogging for almost a decade now and writing for longer than that. On weekdays I write about news, and I write about food on weekends.
I mostly feature restaurants and food items here in Manila, plus an occasional sprinkling of non-food stuff. Stop by hungry, and leave craving more!
What motivates you to create?
First, food has had a key role in most of my writing life, as many of the essays I wrote in elementary school and high school centered around it. While I don’t have an educational background in culinary arts, I practically grew up in the kitchen by helping out my late mother. Of course, this interest in food manifested later in life when I had a job – and the income to spend on my favorite restaurants.
Second, I have this uncanny ability to remember the taste of a certain food item I ate before. This eventually translated to very detailed writing, which served as a strength for food-related essays. Later on, it dawned on me that I could hone this into actual pieces that could help me build a writing portfolio – thus, you have this blog.
Who is your favorite content creator?
I’d say it’s Simon Crompton, a British menswear blogger. He writes at Permanent Style. But you might wonder: Why a menswear blogger when I write about food? I’d say he’s a perfect example of a blogger who built his brand from the ground up. He also has a day job writing for the Financial Times and, just like him, my day job has something to do with news. Crompton also has more than a decade’s experience in running Permanent Style, something I am likewise aiming for.
How do you decide what content/style you are creating?
Mostly, it’s a spur-of-the-moment decision based on the materials I already have. If I have multiple pictures of food from one restaurant I visited, that becomes a full review. If I have images of food I tried out from different sources, yet share a common theme, it becomes a triptych. If all else fails, I often feature individual food photos – with extensive captions, to boot. For non-food posts, they only get to the drawing board if I have an idea that pops up in my head. These sometimes take longer than the ones related to food, as the ideas often come in sporadic instances.
What are some creative challenges you face?
More often than not, the question of “where to eat” also becomes a creative challenge for someone like me who writes about restaurants. On one end, having a lot of establishments to dine in causes choice paralysis – which eventually impacts the next post I plan to do. On the other, the pandemic has limited my movement in a way. I had lots of chances to do “fieldwork” and “research” back when I was still reporting for work in a physical office. But with the WFH setup I am in now (and with no plans to return to a physical location), trips away from my house are very much valued. It also doesn’t help that I live rather far from most restaurants in Manila.